As a business owner, you may be looking for ways to reduce your recruitment costs. One way to do this is to use social media as a recruitment tool.
Easily Reach Your Audience
Many social media platforms that can be used for recruitment such as LinkedIn, Facebook, and Twitter. By using social media, you can target a wider audience at a fraction of the cost of traditional recruitment methods. When using social media for recruitment, it is important to create a dedicated recruitment page or group allowing you to narrow your audience only to people interested in your opportunities
This will allow you to post job vacancies and receive applications from interested candidates. You should also make use of social media advertising to target potential candidates. LinkedIn allows you to target ads by job title, location and skills.
Facebook and Twitter also offer similar targeting options.
Target Your Local Community
If many of your opportunities are local, it’s worth to explore a local jobseeker groups on Facebook. These groups will be full of candidates looking for their next opportunity.
In order to maximise the effectiveness of your social media recruitment campaign, you should consider offering incentives to encourage candidates to apply such as sign-on bonus or added benefits to stand out from your competition.
By using social media as a recruitment tool, you can reach a larger number of potential candidates at a lower cost. This can help you to fill vacancies more quickly and efficiently.
Respond to Queries Quickly
Social Media can facilitate an informal two-way conversation. Your candidates will be able to reach your team for additional information about your position immediately and you will be quickly able to find out more about your candidate by assessing their tone of voice and social media profile. Just remember that it’s also about your candidate’s first impression of your company too so be friendly, approachable and personable.
This will save you ample of time in preparing the final list of candidates to personally interview.
Ask Your Followers To Share
Well-designed and engaging recruitment social media post might facilitate a number of shares by your followers. This will not only improve your algorithm but also significantly improve reach of your post, Many members of your audience upon seeing a post relevant to their relatives or friends, will post it forward for them to see!